TRANSPARENCY IN ADVERTISING
Last updated: November 2, 2025
OUR COMMITMENT TO TRANSPARENCY
At Metro Soft, we believe in maintaining complete transparency with our visitors and clients regarding any financial relationships that may influence the content on our website. This Advertising Disclosure outlines our policies for affiliate relationships, sponsored content, and advertising practices.
We are committed to compliance with Federal Trade Commission (FTC) guidelines and applicable advertising standards in all jurisdictions where we operate. This disclosure helps you understand when we may receive compensation for products, services, or content featured on our website.
Our primary goal is to provide valuable, honest information about arcade game development while maintaining full transparency about our business relationships.
AFFILIATE RELATIONSHIPS AND PROGRAMS
WHAT ARE AFFILIATE RELATIONSHIPS?
Affiliate relationships are business arrangements where we may receive compensation when you purchase products or services through links on our website. This compensation helps support our operations and allows us to continue providing valuable content.
We only recommend products and services that we believe offer genuine value to our audience, regardless of whether we receive affiliate compensation.
TYPES OF AFFILIATE PROGRAMS
We may participate in affiliate programs for:
- ▪ Development Tools: Software, hardware, and development platforms used in arcade game creation
- ▪ Gaming Equipment: Arcade cabinets, controllers, display systems, and related hardware
- ▪ Educational Resources: Courses, books, and training materials related to game development
- ▪ Professional Services: Hosting, software licenses, and business services relevant to our industry
HOW AFFILIATE COMPENSATION WORKS
When you click on an affiliate link and make a purchase:
- ▪ We may receive a commission or referral fee from the seller
- ▪ You pay the same price you would pay by visiting the seller directly
- ▪ The compensation does not influence the honesty of our recommendations
- ▪ We clearly identify affiliate links when they appear
OUR RECOMMENDATION POLICY
Our editorial principles regarding affiliate relationships:
- ▪ We recommend only products and services we genuinely believe in
- ▪ Affiliate status does not guarantee positive coverage or recommendation
- ▪ We maintain editorial independence in all content creation
- ▪ We disclose affiliate relationships clearly and conspicuously
- ▪ We provide honest assessments based on experience and research
SPONSORED CONTENT AND PARTNERSHIPS
SPONSORED CONTENT DEFINITION
Sponsored content refers to articles, reviews, or materials created in partnership with brands or companies who compensate us for featuring their products or services.
All sponsored content on our website is clearly labeled with disclosures such as "Sponsored," "Paid Partnership," or "Advertising" to distinguish it from editorial content.
SPONSORED CONTENT POLICIES
Our approach to sponsored content:
- ▪ Clear Labeling: All sponsored content is prominently identified at the beginning of the content
- ▪ Editorial Control: We retain final editorial control over all content, including sponsored materials
- ▪ Relevance: We only accept sponsorships relevant to our audience and industry
- ▪ Honesty: Sponsored content reflects our genuine assessment and experience
- ▪ Quality Standards: Sponsored content meets the same quality standards as editorial content
BRAND PARTNERSHIPS
We may enter into partnerships with brands in the arcade and gaming industry. These partnerships may include:
- ▪ Long-term collaboration agreements with equipment manufacturers
- ▪ Technology partnerships with software and platform providers
- ▪ Co-marketing arrangements with industry organizations
- ▪ Sponsored demonstrations or case studies of technologies we use
All brand partnerships are disclosed when relevant content is presented.
CONTENT AUTHENTICITY GUARANTEE
We guarantee that all content, whether sponsored or editorial, reflects our genuine professional opinion based on actual experience and expertise. We do not misrepresent products or services, and we decline sponsorship opportunities that would compromise our integrity or mislead our audience.
THIRD-PARTY ADVERTISING
DISPLAY ADVERTISING NETWORKS
We may use third-party advertising networks to display advertisements on our website. These networks include:
- ▪ Google AdSense: Contextual advertising based on page content and visitor interests
- ▪ Industry-Specific Networks: Advertising platforms focused on gaming and technology sectors
- ▪ Retargeting Services: Platforms that show ads to previous visitors across the internet
BEHAVIORAL TARGETING AND PERSONALIZATION
Third-party advertising networks may use cookies and tracking technologies to:
- ▪ Deliver targeted advertisements based on your browsing behavior
- ▪ Measure advertisement effectiveness and engagement
- ▪ Personalize ad content to match your interests
- ▪ Track conversions and attribution across multiple websites
You can control ad personalization through your cookie preferences. See our Cookie Policy for more information.
ADVERTISING STANDARDS
We maintain standards for all advertising on our website:
- ▪ Advertisements must not be deceptive, misleading, or fraudulent
- ▪ We reserve the right to refuse or remove advertisements that violate our standards
- ▪ Advertisements are clearly distinguishable from editorial content
- ▪ We do not control content of third-party advertisements but monitor for appropriateness
YOUR RIGHTS AND ADVERTISING CONTROLS
AD PREFERENCE MANAGEMENT
You have several options to control advertising on our website:
- ▪ Cookie Settings: Manage cookie preferences through our Cookie Policy page
- ▪ Browser Settings: Configure your browser to block third-party cookies or tracking
- ▪ Ad Network Opt-Outs: Visit individual ad network sites to opt out of personalized advertising
- ▪ Industry Opt-Out Tools: Use tools like the Digital Advertising Alliance's opt-out page
OPT-OUT PROCEDURES
To opt out of personalized advertising:
- 1. Visit our Cookie Policy page and adjust your advertising cookie preferences
- 2. Review and adjust settings in your browser's privacy controls
- 3. Visit Google Ads Settings to control Google advertising personalization
- 4. Contact us if you need assistance with opt-out procedures
Note that opting out of personalized ads does not eliminate advertisements entirely but makes them less relevant to your interests.
DATA COLLECTION FOR ADVERTISING
Information collected for advertising purposes may include:
- ▪ Pages visited on our website
- ▪ Time spent viewing content
- ▪ Links clicked and actions taken
- ▪ General location information (country/city level)
- ▪ Device and browser information
For complete information about data collection, please review our Privacy Policy.
RIGHTS UNDER PRIVACY REGULATIONS
Under GDPR and other privacy regulations, you have rights regarding data used for advertising, including the right to access, correct, delete, and restrict processing. To exercise these rights, please contact us using the information provided below.
FTC COMPLIANCE AND LEGAL REQUIREMENTS
COMPLIANCE WITH FTC GUIDELINES:
Metro Soft complies with Federal Trade Commission guidelines regarding endorsements, testimonials, and advertising disclosures. This includes:
- ▪ Clear and conspicuous disclosure of material connections with brands and advertisers
- ▪ Honest representation of our experience with products and services
- ▪ Disclosure of compensation, whether monetary or in-kind
- ▪ Truthful advertising and avoidance of deceptive practices
- ▪ Proper substantiation of claims about products or services
We stay informed about evolving advertising regulations and update our practices accordingly.
UPDATES TO THIS DISCLOSURE
We may update this Advertising Disclosure from time to time to reflect changes in our advertising relationships, practices, or legal requirements.
When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this disclosure periodically to stay informed about our advertising practices.
Continued use of our website after changes are posted constitutes acceptance of the updated disclosure.
QUESTIONS ABOUT ADVERTISING
If you have questions about our advertising practices or this disclosure, please contact us:
Email: info@metro-so-ft.com
Phone: +33 1 49 85 08 30